Thursday here in America is Thanksgiving. Apart from family get-togethers, football feasts, and pumpkin pie, Thanksgiving has more and more become known as the beginning of the holiday season. And, that isn't bad, in of itself, in my opinion. I accept and welcome any tradition that increases happiness and great memories of time spent together with friends and family. (Anything that adds to my football intake is also welcome.)
However, as part of Thanksgiving becoming the first iron post on the road through the holiday season it has also become the harbinger of the holiday shopping season. Businesses are relying more and more on the revenue from the weeks between Thanksgiving and New Years to bring their record books back into the black. Yet, according to this Forbes article, retail projections indicate that fewer people will hustle and bustle during Black Friday. That's great news, but deeper in the article it says that instead consumers plan on shopping earlier and online to avoid crowds and get better deals online.
So, instead of adding to the revenue streams of big box stores through Black Friday or large online warehouses on Cyber Monday, I offer up an alternative.
#GivingTuesday is a movement that wishes to shift the focus from buying during the holiday season towards giving. According to their website, they are looking to create a "national day of giving at the start of the annual holiday season."
So, how can you participate? It's simple. On Tuesday, December 3, you can show your support.
Shoot an "UNselfie" - Take a "Selfie" with a caption explaining how or why you are giving this year. Use the hashtag #UNselfie and #GivingTuesday, then post to FB, Twitter, IG, or any popular social media network. (except G+, who uses that anyway?) :)
If you can't do that, then take time to volunteer with your favorite movement. Whether that's helping at a local animal shelter or soup kitchen, taking the effort to contribute is what this "holiday" is all about.
For more information, go to the #GivingTuesday website. They've got more ideas on how to contribute. And when Tuesday, December 3 rolls around, I can't wait to see your UNselfies.